Every day I see plenty of blogs all publishing the same stuff, mostly press releases, and I couldn’t help to wonder… is it worth it? I mean, is it possible that ten different websites publish the same exact thing and all ten of them are getting enough traffic to generate any decent revenue through advertising?
Since no decent website would make their stats public, much less their revenue, I decided to run a little experiment myself. It’s been a month since I started a curated Architecture blog called ARCHADDICT and here is what I’ve found.
(if you are thinking curated blogging is not ethical or something along those lines, I’ve covered that before here)
First of all I set up ARCHADDICT to be as automated as possible. Running on Word Press I basically combined a series of plugins that will crawl the most relevant architectural blogs out there and import all their posts (just an image, excerpt and backlink of course), leave them pending for me to review and then broadcast them to Twitter and Facebook once I approved them.
Over the last 30 days my blog has imported a little over 2K posts from which I’ve only actually published 290. The ones I dint publish were either related to design instead of architecture, repeated (like I said, most of this blogs are already publishing the same things) or I simply didn’t like the projects.
Before we dive into numbers let me say that even though I set the blog up to be as automated as possible it did take me roughly 30 minutes to an hour a day to go through all the posts the crawler found publishing or deleting the ones I liked and didn’t like. So even though this was supposed to be an automated blog it does require some work… I guess I could just have set it up to auto publish everything that came in, but it just didn’t feel right, even if I was just publishing a picture, excerpt and backlink.
And now what you’ve been waiting for… the numbers!
Blog stats for the last (and first) 30 days:
- 409 Sessions
- 327 Users
- 2.180 Pageviews
- 2:49 Avg. Session Duration
- 66,50% Bounce Rate
- 44,63% Organic
- 26,83% Direct
- 16,83% Referal
- 11,71% Social
I wasn’t running any ads on the blog, so I can’t give you any revenue numbers, but I can tell based on my other websites that Google Adsense pays an average of $2 RPM on this topic in English language, so do the math and ARCHADDICT could’ve potentially generated $4 in revenue during its first 30 days.
Well it isn’t a gold mine, but it’s a good start! If earnings happen to be incremental, meaning that the posts I already have will generate another $4 next month plus another $4 from the new ones that get published and so on this could be generating low hundred figures in a year. Of course that’s a big if…